jueves, 26 de septiembre de 2013

The "Brand" experience on the "OS"

I had been always thinking about and all the technology players always fails on how to make their "Brand" experience on a OS that they not control.

For example:
  • How Microsoft want their user experience on Android OS?
  • How Google want their user experience on Windows OS?
  • How Yahoo want their user experience on iOS OS?
Every company seems fails on this area and it not only a thing of controlling the OS, it is more about caring about the user experience. All of them just have a different set of applications that runs on a specific platform and do not see the third party OS as a whole in the user experience.

Even when we look at HP, Lenovo, Dell and other PCs manufacturer, that have years of experience trying to customize Windows, they offer an incomplete set for the experience.

In HP and Lenovo PCs I had seen applications that are not consist between each other (in the same brand). And the worst thing is that they to put you too much "bloatware" on their machines. (software that do not brings value). And this "bloatware" is also very inconsistent with the "brand" software. So the complete user experience gets hurt at the end. 

Here it goes for example, here are Yahoo!'s apps on Android OS:
How this apps merge together with Android OS? How Yahoo! wants the user experience on Android?
While some companies only have a single app and that enough, I don't think this is case of Yahoo!. Yahoo! need to put their service, news, menssenger, mail, etc on the Android as a whole. So they can not longer see their "Android Strategy" as a set of apps. 

Even Microsoft failed sometime with their experience on Windows OS. Remember that MSN Live apps looked like a complete disconnected applications from the OS? That even happens today on Windows 8, where screen personalization, screensaver and power settings seems like three complete different apps called together with links. 


 Let see Google on Windows OS. They have the following applications:
  • Chrome Browser
  • Google Drive Client
  • Google Music upload client
  • Google search bar for IE
  • Picassa (with the picture viewer too)
But all seems disconnected and created for different teams, instead of setting just one single Google experience for the Windows OS. 

Suggestions?

Ouch!.. this is hard,  because it is easy to rant about it and don't give any solution. 

For example this is what Apple does this very good, they see their OSes as a whole and not a just putting together all the apps they can include in the OSes. But Apple also fail to see their experience behind the OS they do not control.  

It seems that they reached a state that if they don't own the platform they don't care about the complete user experience for my brand. Possible technology companies needs to focus more on having people dedicated to the user experience on each platform that the company thinks it is strategical.

Take a look at every "Brand" software in context of a whole with the OS, not just check that every individual software works ok, check them all together. Think how your brand wants Android, Windows, iOS, MacOS be seen and used.