- "Buy my product because we have "John Doe" that has a US Medal of Science"
- "Hire my services because "Jane Doe", which has PHDs and a lot of Patents with her name, will be on the project".
- My company has "Pepe Doe" which is the only one on earth that can....
Sure it can be good, since you are using the recognitions of this people to have an advantage and since this persons are so good, it will be great to have them on a project. Nothing more great than working with a "recognized genius" and telling your friends that you worked with him. (Maybe you can even take a picture working with him). Plus their knowledge will be good for a project, all what he learn with the time and the ways to see things will make problems solving faster.
The best way to share the knowledge and let the "Geniuses" train other people. Today I understand why all that thing called "TeamWork" used to be so important on the late 90's. Maybe today the word "TeamWork" it is only a cliche, but it is the base to deliver complex things.